Hyundai's Canadian Super Bowl ads are full of yeti

Hyundai Canada had its own ad for the Super Bowl, and instead of a cheetah they went for a more elusive beast: Sasquatch. Created to push the Hyundai Genesis Coupe, the "Country Drive" spot highlights a couple who are amazed at what they find on a drive through the woods. From the Sasquatch's perspective, the feeling's mutual.

The Canadians didn't stop there: they made nine "Sasquatch on Set" clips to show what it's like working with yeti. Strangely, he never takes an interest in the Genesis Coupe when he's not working, but you can check out all the spots after the jump.

Country Drive - Hyundai Sasquatch commercial

Sasquatch on set: Furry hat

Sasquatch on set: Fanny Pack

Sasquatch on set: Smooth

Sasquatch on set: Macho

Sasquatch on set: Small Talk

Sasquatch on set: Pssst...

Sasquatch on set: Big What..

Sasquatch on set: Tease

Sasquatch on set: Dinner

Source: Autoblog

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Are you the 2013 Hyundai Santa Fe?

It won't be long before we see the official reveal of the 2013 Hyundai Santa Fe, but predictably, the Internet won't be kept waiting. Consider us unsurprised that a set of grainy photos showing what is claimed to be a badgeless redesigned Santa Fe crossover has appeared ahead of schedule.

That said, we're thinking the chrome-heavy maw depicted in these shots suggests that this is probably an overseas version (ix45) – not exactly what we'll see in the States. At least, that's what we're hoping, as the wall of frontal brightwork seems out of step not just with the market, but also Hyundai and its styling position here in North America. That said, our moles confirm that this is "some version of Santa Fe" and suggest that the image above was likely part of an illicit photo shoot taken inside the plant in Korea.

We should know more in April, when the North American Santa Fe is expected to launch at the New York Auto Show.


Source: Autoblog

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2013 Hyundai Elantra Coupe caught undisguised ahead of Chicago debut

Here it is, ladies and gents – the 2013 Hyundai Elantra Coupe. The svelte new two-door will make its official debut at the 2012 Chicago Auto Show in just a few weeks, but our intrepid spy photographers managed to catch this completely uncovered prototype on the back of a flatbed truck.

Not surprisingly, the new coupe relies heavily on the same Fluidic Sculpture design language of the award-winning sedan, though subtle tweaks have been made to give the two-door a bit more sporting flare. The foglight housings appear larger and more angular, giving the front end a slightly more aggressive appearance. Out back, a small lip spoiler has been added to the rear deck that both enhances the swoopy profile shape of the Elantra and adds another element of style to the rear end.

As we reported earlier, the Elantra Coupe will get a sport-minded SE trim level, and all in, Hyundai hopes that the coupe will account for 20 percent of all Elantra sales. We'll have the full details in just a few weeks, but scroll through our gallery of spy shots to see naked coupe from all angles.


Source: Autoblog

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[w/ video] Hyundai releases surprisingly revealing 2013 Genesis Coupe teaser

With less than 72 hours until the debut of the refreshed 2013 Genesis Coupe, Hyundai has posted a new teaser video that shows off the car's new styling in gory detail. Well, most of it anyway. Although sworn to secrecy, we've seen the new car up close, so we know exactly where to look to catch all the new cosmetics in the teaser. But trust us when we say that if you're thinking the Genesis Coupe is just getting new looks alone for the new model year, you'd be very, very wrong.

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2012 Hyundai Elantra Touring Great Fit in the Compact 5-door Segment Matches Best-in-class Passenger Volume with Best-in-class Cargo Capacity

2012 ELANTRA TOURING: PROVEN VERSATILITY AND VALUE
FOUNTAIN VALLEY, Calif., Dec. 9, 2011 – Elantra Touring provides the five-door versatility customers need, with all the features they demand. With package/option changes for 2012 including the addition of 16-inch alloy wheels, an optional roadside assistance kit and two new color choices, the 2012 Elantra Touring continues to add value in the compact car segment.
NEW EQUIPMENT HIGHLIGHTS FOR 2012
* Preferred Package replaces Popular Equipment Package
* 16-inch alloy wheels with P205/55R16 tires added to the Preferred Package
* Optional roadside assistance kit
* Two new colors: Volcanic Red and Dove White

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2012 Hyundai Genesis 5.0 R-Spec New Tau V8 Engine Producing 429 hp at 6,400 rpm & 376 lb. ft. of Torque at 5,000 rpm

NEW 5.0 R-SPEC: MOST POWERFUL HYUNDAI V8 ENGINE EVER
The heart of the Genesis 5.0 R-Spec model is a new Tau V8 engine producing 429 horsepower at 6,400 rpm and 376 lb. ft. of torque at 5,000 rpm. This new Tau V8 represents the most powerful Hyundai engine ever, with a higher specific output (85.8 hp/liter) than its normally-aspirated premium luxury competitors. For 2011, the Tau V8 engine family has again been named to the prestigious Ward’s Ten Best Engines for the third consecutive time.

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What can Hyundai do silently and inexpensively that Volkswagen and BMW can't?

Someone at the Frankfurt Motor Show caught Volkswagen Group CEO Martin Winterkorn investigating a Hyundai i30 as if he was just like one would expect from an intrigued engineer at a rival company. It might be too much to infer that the Herr Doctor is impressed by what he finds, but there is no doubt that he's got some questions that will need answering when he leaves.

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